Design 2 Grow

When?

Communication & Multimedia Design Year 4, Trimester 3.

Assignment?

Write a thesis.

Result?

The thesis was about location-based advertising. LBA gives the oppurtinity to send messages to cellphones based on personal behaviours and location. Why is there still no breakthrough using this concept?  Do they see objections about the privacy of the consumer?
These and other possible causes are elaborated in the thesis.